Insights and analysis with a technical twist and some topics that are a bit out there. Enjoy...
Whether you are responsible at the c-level or a marketing leader in any other industry, your company needs to have a domain name strategy. Domain names act as your digital sales force and your company's key to monumental growth. Read some inspiring stories from executives and entrepreneurs on SmartBranding.com that have added explosive levels of growth to their organizations through brand matching domain names, upgrading domain names and rebranding to more memorable domain names. The domain name makes all the difference!
Before there was SmartBranding.com, there was MarkUpgrade.com the parent company, and they have been helping clients acquire and broker domain names suited to their clients specific brands, long term sustainability and market direction. There are also real world case studies of how misaligned brands, name confusion, advertising costs and traffic loss that by enhancing their domain name was the key to how they almost instantly derived so many benefits from a brand matching domain adding bigger sales and even greater value to their businesses. Save millions with focused advertising, improved creditability, global name recognition and increased market share.
One other piece of advice is that unlike traditional real estate that comes back on the market, domain names are usually gone forever once they are sold. Get a great domain name while you still can.