Insights
Insights and analysis with a technical twist and some topics that are a bit out there. Enjoy...
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I received this email today from Google Analytics and it grabbed my attention as the words used in the email are directly related to my website's domain name. These terms, key and insight have been growing in popularity over the last few years and are heavily used on many other websites. Consequently, traffic to KeyInsight.com has grown significantly from all over the world. I am always surprised how far reaching a great domain name can be.
I used Google Analytics awhile back and it's great for most business media sourcing purposes. I dropped it for a few reasons. There was no way to see the IP addresses of my visitors. Even where a large portion of visitors route though a VPN, I still want to know what their IP address was . Having their code embedded into the site also slowed the page load time. If there is any latency on their end, your page pays for it. I didn't want to share my visitor information either. I also like to see everyone who's visiting. These issues may have changed now and probably have improved, but I haven't looked back, I wrote my own analytics tool.
With a platform like DNNSoftwware.com, formerly DotNetNuke, there is a lot of tools at a developers disposal that permit virtually anything you would like to do. I can't say enough good things about DNNSoftware or DNNDev's XMod Pro add-on module. Look at some of the 2 million+ businesses that build with these products. It is a very powerful and scalable combination.
June is one of the slower months for internet traffic, people are getting outside, taking vacations and generally away from the screen. I reset my logs late on the 7th and with the bots, crawlers and other site monitoring visiting apps out of the count, at the time of this post, afternoon of 24th: 3,968 unique visitors looking at 30,381 pages. That's not a lot of traffic in comparison to the Amazons out there, but just out of the gate launching content a month ago, it's off to a very good start. It'll bubble up. The domain name makes a huge difference, relevant content drives it home.
KeyInsight.com could be available for the right offer.
The key method of growing your business is through advertising. Call it integrated marketing with all the other methods of getting your message out, but it still boils down to advertising, which is making it public and making it memorable. A solid domain name provides creditability, authority and affinity, all together that makes a very powerful advertising vehicle.
You may advertise on Google, in a trade magazines or even on billboards, but your website is the only form of advertising that's constantly available to your audience globally. Your domain name is that focal point for all of these marketing components, it is the corner stone of sales and the foundation from where you can build your brand upon.
Get the best dot com name you can. Other extensions may gain popularity in several years, but for the foreseeable future your email marketing efforts will end up in the junk folder. Even in tech areas where .io and .ai have some traction, it still translates into they're in beta, not ready for primetime. And, as a decision maker can you really back your business growth with an organization that's not really established?
Being a brand authority now hinges on a powerful domain name. Powerful domain names are extremely valuable because they are memorable and reflect your business as a leader of that industry. We live in the age of information overload, and that's a good thing. Knowledge and products from all over the world are now at anyone's finger tips from just about anywhere. How does a customer find, return to, or recommend your business in a sea of 1.7 billion websites all competing for the first page of Google? This is why your domain name matters.
Affinity is the natural path to your business, the path of the least resistance. If a customer has to remember your domain name or apply a silly extension, not only are they going to have a hard time getting back to you, it's even more difficult for them to refer your business to their contacts. Word of mouth is still a powerful tool in growing your business.
Not acquiring your matching domain name is leaving the door open for your competition to acquire it, and they will.
Quality domain names are drying up, get the best domain names while you still can.
Domain names are the real estate of the internet, and they are becoming scarcer every day. With over 4.5 billion internet users and countless businesses vying for online attention, the demand for premium domain names has never been higher. If you are considering investing in a domain name, now is the time to act before they are gone.
A domain name is an essential part of any online business or brand, and it can have a significant impact on your online success. A strong domain name is memorable, brandable, and easy to find, which can help drive traffic and establish your online presence. It can also help you stand out from your competitors, build trust with your customers, and establish your brand as an authority in your industry.
However, as more and more businesses and individuals recognize the importance of domain names, the supply is dwindling. Many of the most valuable domain names have already been registered, and the ones that are still available are being snapped up quickly. Once a domain name is registered, it is not available for anyone else to use, meaning that if you don't act quickly, you could miss out on your ideal domain name.
Investing in a domain name is also a smart financial decision. Premium domain names have been known to sell for millions of dollars, and even less valuable domain names can appreciate in value over time. By investing in a domain name now, you could be setting yourself up for a significant return on investment in the future.
If you are interested in buying a domain name, it is important to act quickly. Do your research to find a domain name that aligns with your goals and brand. With the right domain, you can establish a strong online presence, build your brand, and set yourself up for long-term success. Don't wait, buy those domain names today before they are gone.
Is the "Birds Aren't Real" movement a growing conspiracy or is it an epic marketing strategy?
You'll have to decide for yourself. The founder and lead activist Peter McIndoe has been written about in The New York Times, The Gaurdian, The Hill and on hundreds of other sites since the movement hit mainstream in 2017, but it's roots really began decades before. I suspect more grass than roots.
Did you know the word bird, B.I.R.D. means Bionic Information Recording Drone. If not all birds are drones yet, they may soon be along with flying insects. Keep a close watch on dragonflies and carpenter bees.
The right to privacy is slipping away like a bird though the forest trees. Don't be fooled by the government smoke show. Have you ever seen a baby pidgeon? No. But, you do see birds sitting on power lines charging up their batteries everyday. Yes, and there's a lot more down this rabbit hole.
Visit BirdsArentReal.com buy a t-shirt, create awareness and stand up against the surveillance state.
If your business doesn't have a strong online presence, plan on going out of business.
Companies often allocate substantial funds to marketing campaigns in order to promote their products or services. These campaigns encompass various expenses such as TV and radio commercials, print advertisements and social banners. The objective is to enhance brand visibility and reach a wider audience, which typically necessitates a significant investment. A 30-second TV spot during prime time can cost around $110,000, excluding the additional costs for production and management. It is crucial that the target demographic does not miss these advertisements by channel surfing. Print advertisements are also expensive, with production costs and yearly commitment terms averaging around $20,000. Consider how your customers will find you and most people are less frequently viewing these mediums, everyone is online and it is the first place anyone goes to find anything. Bottom line, traditional advertising is very expensive and no where near as effective as a domain name and won't be going forward.
Any businesses that wants to survive and prosper must develop a comprehensive marketing strategy that centers around a domain name and a robust digital marketing presence. Recognize the value of domain names and the exposure they provide, opting to add different domain names for various product segments and growth. Domain names are marketing assets and they persist in value though mergers and acquisitions.
Become digitally enlightened and gain significant advertising value, extended market reach, brand recognition and authority all with the power of a domain name. There's no excuse today for being as short sighted as the Block Buster management team that didn't see how the internet would effect their business.
Whether you are responsible at the c-level or a marketing leader in any other industry, your company needs to have a domain name strategy. Domain names act as your digital sales force and your company's key to monumental growth. Read some inspiring stories from executives and entrepreneurs on SmartBranding.com that have added explosive levels of growth to their organizations through brand matching domain names, upgrading domain names and rebranding to more memorable domain names. The domain name makes all the difference!
Before there was SmartBranding.com, there was MarkUpgrade.com the parent company, and they have been helping clients acquire and broker domain names suited to their clients specific brands, long term sustainability and market direction. There are also real world case studies of how misaligned brands, name confusion, advertising costs and traffic loss that by enhancing their domain name was the key to how they almost instantly derived so many benefits from a brand matching domain adding bigger sales and even greater value to their businesses. Save millions with focused advertising, improved creditability, global name recognition and increased market share.
One other piece of advice is that unlike traditional real estate that comes back on the market, domain names are usually gone forever once they are sold. Get a great domain name while you still can.
Despite the proliferation of new top-level domains (TLD)s, .com remains the gold standard for businesses and individuals seeking credibility and recognition online. The .com TLD is synonymous with the internet itself, carrying a sense of trust and authority that newer domain extensions often struggle to match. This enduring preference for .com domains is driven by their familiarity and the psychological assurance they provide to users. Businesses continue to prioritize securing a .com address to enhance their brand's legitimacy, improve search engine rankings, and avoid the potential confusion that might arise from using less conventional TLDs.
In the realm of real estate, domain names have become increasingly vital as the industry embraces a digital transformation, particularly in light of recent changes from the National Association of Realtors (NAR) and evolving reduced commission structures. Real estate businesses are recognizing the importance of having a strong online presence, as the forecasted reduction in sales agents lumes to 40 to 80 percent less in the coming years. The surge in demand for domain names that clearly convey their new business focus. And, the niche TLDs like .realestate, .homes, and .property often end up lost to email filters and rememberance by potiential clients pushing traffic to the .com domain above it.
With the competitive nature of the real estate market, combined with the reduction in commission structures and a decrease in the number of agents, has only heightened the emphasis on premium domain names. As the industry adapts to these changes, a memorable, keyword-rich domain can significantly enhance a real estate business's online visibility and your marketing efforts. Real estate companies are investing in domains that incorporate popular search terms and geographic locations, such as FloridaBeachHomes.com or SouthernHomes.com. These strategic domain choices not only improve search engine optimization (SEO) but also build brand recognition and trust. As the real estate industry continues to evolve, securing valuable .com domains in relevant niches will remain a crucial part of marketing strategies, helping businesses stand out in a crowded marketplace and spuring sales in related industries such as home furnishings and rennovations, all much less than what you would spent in conventional advertising mediums.